Rooted in the Wild
Wild Craft Skincare™ was built from a life shaped by the outdoors and a deep respect for nature’s ability to restore and protect. Created for women who spend their days under open skies rather than fluorescent lights, the brand reflects a desire for simplicity, honesty, and purpose. Based in Central Oregon, Wild Craft draws inspiration from high desert landscapes, changing seasons, and the belief that skincare should support the life you live—without asking you to slow down or retreat indoors. Every decision, from formulation to philosophy, is guided by the idea that beauty is not something to preserve in isolation, but something that grows stronger through experience, movement, and time spent in the elements.
Where Balance Wins
Designed for Real Skin
Every formula begins with the way outdoor life treats skin, not with trends. We think about sunscreen layers, sweat, altitude, icy air, and dry cabins, then design barrier safe cleansers, oils, and treatments that help skin reset without sting or heaviness. Stabilized vitamin C, small molecule ingredients, and botanicals work together so each step feels light, absorbs quickly, and quietly strengthens skin that rarely spends a full day indoors.
Resilience
We design skincare that keeps skin steady in harsh, changing outdoor conditions.
Balance
We blend medical aesthetics knowledge with nature, always protecting the skin barrier.
Freedom
We keep routines simple so outdoor women spend more time outside, not at mirrors.
Ashley Ann
I founded Wild Craft Skincare after recognizing a clear gap in the beauty industry. There were no brands speaking directly to outdoor, active women — especially those of us living in the harsh climates and rugged terrain. The shelves were filled with celebrity-backed lines and delicate “clean beauty” products that simply couldn’t keep up with real lives lived outside.
Women hiking at elevation. Women working long days in sun and wind. Women camping, riding, exploring, building, leading or just out in their garden. Skin exposed daily to dry air, intense elements, and constant movement had been completely overlooked.
Wild Craft was created to change that.
What began as a side project quickly gained powerful traction. The feedback was immediate and overwhelmingly affirming — strong, capable women had been waiting for skincare that actually saw them. That validation pushed me to think bigger. I realized this wasn’t just about products. It was about representation. It was about honoring women who live boldly and creating something that could support them long term.
From that moment, Wild Craft became more than skincare. It became a movement rooted in empowerment, resilience, and awakening the feminine strength that already exists within every woman.
My professional background is in advanced skincare as a trained medical aesthetician with a strong foundation in chemistry from university. That knowledge allows me to carefully select, oversee, and refine every product within the Wild Craft line. I work closely within the development process to ensure each
Wild Craft is where science meets nature. Every product formula aligns with our performance standards and the environmental demands our customers face daily — designed to hold up in elevation, dryness, wind, sun, and real-life wear. When we say a product performs, it performs. No miracle claims. No unrealistic promises. Just results rooted in thoughtful selection and rigorous standards.
We respect the art of aging. We respect strength lines earned from sun and laughter. This brand is not about changing women — it’s about meeting them exactly where they are and supporting their skin through the realities of their lifestyle.
Outdoor women were ready to be seen.
And this is only the beginning.
