Rooted in the Wild
Born from the rugged landscapes of Central Oregon, Wild Craft Skincare is built for women who live under open skies. Tired of choosing between clinical harshness and ineffective naturals, we created a bridge through intelligent simplicity. Our formulas use stabilized actives and small-molecular botanicals to repair and protect skin exposed to sun, wind, and mountain air. Instead of chasing flawlessness, we build resilience. This is purposeful, science-backed care that honors your skin's barrier so you can stay wild without slowing down.
Founder's Story & Vision
I founded Wild Craft Skincare after recognizing a clear gap in the beauty industry. There were no brands speaking directly to outdoor, active women — especially those of us living in the harsh climates and rugged terrain. The shelves were filled with celebrity-backed lines and delicate “clean beauty” products that simply couldn’t keep up with real lives lived outside.
Women hiking at elevation. Women working long days in sun and wind. Women camping, riding, exploring, building, leading or just out in their garden. Skin exposed daily to dry air, intense elements, and constant movement had been completely overlooked.
Wild Craft was created to change that.
What began as a side project quickly gained powerful traction. The feedback was immediate and overwhelmingly affirming — strong, capable women had been waiting for skincare that actually saw them. That validation pushed me to think bigger. I realized this wasn’t just about products. It was about representation. It was about honoring women who live boldly and creating something that could support them long term.
From that moment, Wild Craft became more than skincare. It became a movement rooted in empowerment, resilience, and awakening the feminine strength that already exists within every woman.
My professional background is in advanced skincare as a trained medical aesthetician with a strong foundation in chemistry from university. That knowledge allows me to carefully select, oversee, and refine every product within the Wild Craft line. I work closely within the development process to ensure each Wild Craft is where science meets nature. Every product formula aligns with our performance standards and the environmental demands our customers face daily — designed to hold up in elevation, dryness, wind, sun, and real-life wear. When we say a product performs, it performs. No miracle claims. No unrealistic promises. Just results rooted in thoughtful selection and rigorous standards.
We respect the art of aging. We respect strength lines earned from sun and laughter. This brand is not about changing women — it’s about meeting them exactly where they are and supporting their skin through the realities of their lifestyle.
Outdoor women were ready to be seen.
And this is only the beginning.
Ashley Murphy
Founder & Owner
